Marketing Specialist - Firefighters First Credit Union (pasadena, california) in Los Angeles, California For Sale
Job Description:/h3:
The Marketing specialist will manage and execute customer loyalty, retention and acquisition efforts. Candidate must be a self:starter who is able to coordinate efforts across multiple departments. The Marketing specialist is expected to be a strategist and executor who will bring ideas to the forefront and take these ideas from inception through execution.
Works cross functionally to develop marketing programs and plans to increase customer loyalty and deeper customer engagement. Coordinates with internal teams to develop value added programs. In conjunction with Marketing Manger provides recommendations on marketing and customer loyalty programs that fit into total brand strategy. Develops relationships with internal partners and is involved in branding initiatives.
Deliverables:
Leads the development of the customer loyalty strategy together with the Marketing Manager and manages the day:to:day execution of the plan. This will include design and execution of key initiatives for early engagement and portfolio growth.
End:to:end responsibility will include marketing analytics, development of customer loyalty and engagement, target segmentation, communication design and development of success metrics
Interface with SVP Marketing and collaborate closely with cross functional teams to ensure program reaches overall company goals together
Ensure effective and timely resolution for all loyalty program marketing related issues
Track and analyze program performance and effectiveness in partnership with Marketing Manager
Provides strategic marketing updates on initiatives to Marketing team on a regular basis.
Leverages internal partners to gain an understanding of business analysis reporting, the competitive landscape, and key measures to identify opportunities for growth.
Conducts new idea generation activities during the appropriate stage of the process to create new activities around customer loyalty.
Oversees the resolution of issues related to customer loyalty programs and operations.
Guides marketing issue resolution communication.
Knowledge, Skills, and Qualifications:
Bachelors Degree in Marketing, Communications, or other related discipline required
A minimum of 3 years of marketing experience is required
Experience in Customer Loyalty Programs (CRM), cross:channel campaign management, marketing, or financial services
Strong analytical skills
Excellent project/time management skills and the ability to multi:task in a fast paced environment
Demonstrated strong presentation skills and excellent communication skills, including mastery of the English language with strong grammar, editing, and proofreading skills, is required
Ability to work effectively within a team environment as well as independently
Ability to proactively prioritize, manage and complete multiple projects simultaneously within time constraints and with strong attention to detail
Knowledge of sales and marketing concepts and principles (segmentation, offer strategies, testing strategy, seasonal planning, email, multi:channel marketing concepts)
Demonstrated ability to communicate with co:workers and business contacts in a professional manner
Proficiency in Word, Excel, PPT, and Adobe Creative Suite with technical aptitude and the ability to pick up new technology quickly
Must be flexible, adaptable, and have strong follow:up skills
Genuinely care about people and are eager and ready to help under any circumstance
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